WHITEPAPER

Abstract

Social Media rewarding systems are broken.

Social media platforms on one hand have been squeezing the funds dedicated to the creators, while on the other, they have never properly rewarded the people who interact with the content itself. Creators and general users increasingly feel disappointed. Cambridge Analytica exploited the private information of over 50 million Facebook users to influence the 2016 American presidential election. What did users get in return? Nothing, besides psychological manipulation and data violation. It is now time for everybody to be rewarded accordingly.

The solution is a decentralized and transparent digital currency based on Blockchain. The first component is the Gorgeous Creators Program, designed to create an objective payout system based on clearly defined factors. Gorgeous will then introduce GORG (Gorgeous Token), a token for a decentralized rewarding system. GORG is used as a means to compensate content creators and general viewers for their worthy contribution to the platform. It protects quality users and provides higher yields to creators and content consumers. The second component will be a decentralized reward exchange in which users can be rewarded and reward others based on their will. Through widespread adoption, our goal is to achieve recognition as the biggest and best solution for content creation rewards.

Contents

• Value Proposition
• Introduction
• Economics on Blockchain
• Gorgeous Coin Metrics
• Token Technology
• Potential Use Cases
• Token Launch
• The Roadmap
• GORG FAQs
• Risks

Gorgeous Coin

1. Value Proposition

We propose the GORG as a token of exchange in a secure and anonymous system based in the browser and the mobile app webview. The GORG system provides:

• Creators: share of tokens for the creation of quality contents
• Users: share of tokens for their contribution to the platform and their interactions with the creators and companies
• Companies: share of tokens to reward the creators for the promotion of their products/services and in order to get funded for specific projects

2. Introduction

The promise of this blockchain rewarding system is to create a more efficient marketplace where the social good is prioritized, and any party involved in the success of social media platforms is properly rewarded.
Platforms like Facebook, Snapchat, and Instagram leverage the very same neural circuitry used by slot machines and cocaine to keep us using their products as much as possible. If you have ever misplaced your phone, you may have experienced a mild state of panic until it has been found. It is accounted that about 73% of people claim to experience this unique flavor of anxiety, which makes sense when you consider that adults in the US spend an average of 2-4 hours per day tapping, typing, and swiping on their devices - that adds up to over 2,600 daily touches (Haynes, 2018).

Source: Statista, daily time spent on social networking by internet users worldwide from 2012 to 2020 (in minutes)

Most of us have become so intimately entwined with our digital lives that we sometimes feel our phones vibrating in our pockets when they are not even there. While there is nothing inherently addictive about smartphones themselves, the true drivers of our attachments to these devices are the hyper-social environments they provide. How do social media platforms reward us for contributing to their growth though? Dopamine. Although not as intense as hit of cocaine, cognitive neuroscientists have shown that rewarding social stimuli - laughing faces, positive recognition by our peers, messages from loved ones - activate the same dopaminergic reward pathways.

Skeletal formula of dopamine (DA) — one of the major neurotransmitters of central and peripheral nervous system

Dopamine is a chemical produced by our brains that plays a starring role in motivating behavior. It gets released when we take a bite of delicious food, when we have sex, after we exercise, and, importantly, when we have successful social interactions. In an evolutionary context, it rewards us for beneficial behaviors and motivates us to repeat them. The point here is that the big social media players reward users and creators only with that. Nothing more. While they cash in all the monetary gains. A report from Statista said that the worldwide ads revenue of US$89.5 billion in 2019 is expected to grow to US$138.4 billion in 2025. In a structured world like ours in which our lives are based on earning money in order to buy food for our families, a car, and a house, we do believe it has become necessary to create a decentralized system that financially rewards any party involved in the media industry. Social media platforms are not our enemies, as long as we use them in a way that gives us true value and we get properly rewarded monetarily for our social contribution. Everybody enjoys using social media, but how about earning extra income by doing something we already do? The Gorgeous Protocol has been created to deliver so. We want EVERYBODY: social media platforms, creators, users, and companies to benefit from our decentralized rewarding system.

3. Economics on Blockchain

The impressive earnings of social media giants and the lack of value-add to the publisher and user make some sort of simplification of the present social media ecosystem. Present trends are toward an oligopoly where gatekeeper companies such as Google and Facebook control the entire revenues structure with publishers powerless to control their incomes.

The reality remains that content creators and users are valuable, but they have not been properly rewarded with a fair, efficient, and transparent market system.

While it has become a platitude that vast amounts of information are generated on and by the Internet, human beings are only able to devote a limited amount of attention to certain small subsets of the information. Information in the modern age is relatively cheap. However, human attention paid to the information is the rare quantity. As Herbert Simon put it in an influential 1971 article:

Ultimately, a publisher provides information that may be of value to the user. Users give attention to the publisher in return for information that they value with their attention. At present, the publisher is paid by monetizing attention via a complex network of intermediary players through ad networks and other such tools. The publisher is not paid directly for the attention given by the user.

The content creators program built by Gorgeous Coin was realized to solve these two big malfunctions in the social media machine. The system is based on an objective and transparent selection of quality creators that positively impact both users and the platform they use to transmit their messages on. Trying consequently to partially solve or at least push the movement of a selection of quality information that is spread across social media platforms with the ultimate goal to allocate efficiently the attention of the users. Additionally, the rewarding system, allocating higher returns to people who have a bigger impact on the audience, pushes the creators to deliver real value to the users as a consequence.

On the other side, the Gorgeous Coin infrastructure has been thought to also give the users the power to concretely contribute to the selection of quality creators by rewarding those who positively provide value to the platform with GORG tokens. Moreover, the fact of holding the tokens offers incredible potential returns with the increased adoption and subsequent price increase for the users.

4. Gorgeous Coin Metrics

In order to solve a fundamental industry inefficiency based on unfair capital distribution, a new rewarding system, and unit of exchange are required. The first phase involves the roll-out of a new program for the selection of content creators based on sophisticated and objective criteria defined by industry experts to accurately reward those who bring value to the social media platform and its community. The next phase requires the introduction of Gorgeous Coin (GORG) as a unit of exchange for the decentralized rewarding system. GORG is a mean of payment that is used to reward publishers, users, and advertisers, creating a new effectively and fairly balanced marketplace. The token is based on Binance Smart Chain (BSC) - a blockchain network built for running smart contract-based applications.

The ability to algorithmically monitor and analyze the user impact on the community allows for the development of rich metrics for the rewarding system.
The number of followers, likes, comments, and views per video are basic and fundamental metrics that form part of our algorithm. Nonetheless, there are then more sophisticated metrics that have been elaborated applying mathematical and statistical models that take into consideration uncommon correlations between any data present on a single post or video, personal profile, or external industry reports on a 30-day moving window.
The algorithm, based on those metrics, will automatically assign a score which corresponds to the number of tokens that the publisher deserves. A positive community impact remains at the core of each metric which is seen as fundamental. Ultimately, it comes down to trust and respect with and for the user. By keeping the data on the device only, encrypting the data, and shielding the identities of our users as a core principle, GORG forms a bond with users and social media platforms that proves that not only does their positive contribution hold value, but it also holds a substantial value that has been ignored and exploited by the middlemen year after year in the current industry structure.

5. Token Technology

The native digital cryptographically-secured utility token of the Gorgeous Network (GORG Token) is a major component of the ecosystem on the Gorgeous Network and is designed to be adopted for use as the primary token on the network. GORG will be issued as BEP-20 standard-compliant digital tokens on the Binance blockchain. It is designed to be a utility token that functions as the unit of payment and settlement between participants who interact within the ecosystem on the Gorgeous Network.

GORG Tokens are expected to provide the economic incentives to encourage participants to contribute and maintain the Gorgeous ecosystem. GORG will be used as a unit of exchange to quantify and reward the users for their contribution and interaction with the Gorgeous community. It represents an integral and indispensable part because, without the GORG token, there would be no incentive for users to contribute to expend resources to participate in activities or provide services for the benefit of the entire ecosystem. Only users who have actively contributed to the growth of the Gorgeous ecosystem would receive token incentives. Users of the Gorgeous Network and/or holders of GORG Token which did not actively participate will not receive any GORG Token as rewards.

GORG is based on Binance Smart Chain (BSC) - a blockchain network built for running smart contract-based applications. BSC is a hard fork of the Go Ethereum (Geth) protocol, and as such, shares many similarities with the Ethereum blockchain. However, BSC developers have made significant changes in some key areas. The largest change is BSC's consensus mechanism, which allows for cheaper and faster transactions.

As of June 2021, Ethereum hosts more than 2800 DApps on the blockchain compared to roughly 810 on BSC. It is a significant difference, but considering BSC's young age, it shows a strong and growing ecosystem. Active addresses are also an important on-chain metric to consider. Despite being a newer blockchain, BSC recorded a high of 2,105,367 addresses on June 7, 2021 – more than double Ethereum's all-time high of 799,580 addresses on May 9, 2021. Therefore, what is the reason behind BSC's sudden massive growth? A lot of it comes down to faster confirmation times and low fees. The BSC growth might also be related to the growing hype around NFTs and the compatibility with popular crypto wallets, such as Trust Wallet and MetaMask.

If we look at daily transactions, there is an even larger difference between the two. On BSC, it is quicker and more cost-efficient for users to move their funds and interact with smart contracts. You can see below BSC's peak of around 12 million daily transactions and its current status at over four million.

On the other hand, Ethereum never exceeded 1.75 million daily transactions. For users who need to move their funds regularly, BSC seems to be the more popular choice. Daily transactions need to be seen in the context of active addresses too. As of writing, BSC currently has a higher number of users who also transact more on average.

Binance Smart Chain additionally runs in parallel with Binance’s native Binance Chain (BC), which allows users to get the best of both worlds: the high transaction capacity of BC and the smart contract functionality of BSC. Binance Smart Chain is a standalone blockchain, which means that even if BC stops operating, BSC will continue to run its technical and business functions. Furthermore, unlike Binance Chain, BSC boasts smart contract functionality and compatibility with the Ethereum Virtual Machine (EVM). Because BSC is EVM-compatible, it launched with support for the rich universe of Ethereum tools and DApps. In theory, this makes it easy for developers to port their projects over from Ethereum. For users, it means that applications like MetaMask can be easily configured to work with BSC.

Binance Smart Chain achieves circa 3 second block times with a Proof-of-Stake consensus algorithm. Specifically, it uses something called Proof of Staked Authority (PoSA), where participants stake BNB to become validators. If they propose a valid block, they receive transaction fees from the transactions included in it.

GORG is not a piece of software, but rather a set of technical specifications. These rules ensure that the token in the Binance Chain ecosystem can seamlessly interact with other tokens. The standard ensures that it can smoothly integrate with each other and the surrounding ecosystem.

GORG tokens can be traded on decentralized exchanges (DEX), which allows for direct peer-to-peer cryptocurrency transactions to take place online securely and without the need for an intermediary. You can store GORG tokens in many different wallets. Trust Wallet is an excellent option if you would like to use a mobile wallet. The GORG standard is also supported by hardware wallets, such as the Ledger Nano X, Ledger Nano S, Trezor Model T, or the Coolwallet S.

6. Potential Use Cases

Gorgeous Coin (The Governing Body) is committed to provide a scalable and user-friendly ecosystem for social media platforms, publishers, users, and advertisers. The governing body will constantly create and promote new activities and solutions that can deliver unprecedent quality community service. Additionally, it will award grants and funding to third-party developers to build various use cases on top of the Gorgeous Network like:

Creators Program

The Creators Program is an exclusive program launched with the goal to democratize and reward skilled creators who have a significant impact on the community with a new source of passive income.

In order to get access to the program, creators need to apply on our website and satisfy preestablished factors (e.g. minimum number of followers of 10k) built into our algorithm. Once successfully approved, the creators will start exclusively earning GORG Tokens anytime they publish their usual videos tagging Gorgeous Coin in the description. This action will allow our system to track the content’s impact on the community and reward it proportionally.

The main idea is to leave the creators the freedom to continue posting their creative content, while monetarily supporting and rewarding them based on the quality and impact they eventually have on the community and the platform.

Users

GORG token is a digital currency that lets content creators reward members of their community for their loyalty, interaction, and support. It represents a way for the users to be recognized for all the ways they are already supporting the community, from watching a video to being part of the fan base of a content creator.

Artistically speaking, GORG can be used for instance as the prize given away to participants in a giveaway, which is a fun way to grow the creators’ audience while giving back to their fans.

Additionally, the GORG token can also be used the other way around. It can be seen from the users as a way to reward and support their favorite content creators for the constant efforts they put in producing new valuable content for their beloved community.

Concluding, GORG is a great way to get the community involved, support the creators, reward the best fans, while financially benefitting all together.

Company

Content creators expect to be paid for the time and energy they put into helping brands to market their products. Influencers predominantly embrace the concept that they, like magazines, are an advertising gateway to their cultivated communities.

GORG enables cheap and borderless near-instantaneous transactions. As a global currency, you can send GORG to anyone, anywhere in the world without worrying about cross-border remittance fees. Because there is no “middleman” to intervene and charge management or processing fees, exchange rates from GORG to fiat currencies are typically lower - a bonus for those who have personal or business dealings in other countries. In addition, GORG tokens are not bound by a specific country's exchange rate: rather, they are universally recognized.

Accepting GORG can additionally help companies to attract a younger demographic of people who prefer the simplicity and anonymity of crypto transactions. And if you have noticed, the cryptocurrency ecosystem continues to witness remarkable growth like never before. Meaning, the mainstream adoption of GORG as a valid form of payment would increase the value of tokens held.

7. Token Launch

Our objective is to raise a minimum of $20 million USD at launch. Some of the numbers may change with BNB/USD exchange rates and volatility.

The token would be already available for circulation in Q3 2021, but the official launch of our ecosystem is planned for Q4 2021. This dynamic allows investors to get exclusive early access to the protocol.

Circulating Coin Supply: 20,000,000,000
Coin Price: $0,0005 – this may change based on the demand
Market Capitalization: $10,000,000 – this may change based on the demand

8. The Roadmap

Q3 2021 – Protocol Initialized

Launch of GORG token and confirmation of relevant trading pairs. Finalizing and testing out our proprietary algorithm for the rewarding system. Marketing campaign and influencers onboarding have begun.

Q4 2021 – Creators Program Launch

Rewarding system finalized. Launch of the Content Creators Program for TikTok and tokens distribution initiated. Marketing campaigns with top influencers have begun. Launch of different contests for creators. Ultimately, the creation/adaptation of our rewarding system to other different social media platforms can begin.

Q1 2022 – Creators Program expansion

Targeting to open the applications to the Creators Program also to creators from Instagram and YouTube. Nonetheless, we continue keeping our eyes open in case of high requests from creators on other social media platforms (e.g. Twitch).

Q2 2022 – Improvement Creators Program

Based on the feedback received after launch and a close collaboration with top influencers, we plan to adjust and improve the program in order to provide the best possible solutions for them with the ultimate goal of expanding the structure of the rewarding system and the services we do provide.
We also plan to consolidate our conversation with social media platforms for partnerships, collaborations, and the integration of our rewarding system in order to create an ecosystem where the exchange of tokens between influencers, users, companies, and social media platforms is extremely efficient, user-friendly, and gamified.

9. GORG FAQs

What does GORG stand for and what is it?

GORG is simply the abbreviation of 'gorgeous' and it represents the token used as a means of exchange and payment between creators and users, users and users, companies and creators, and companies and companies, which participate in our ecosystem.

Where can I buy GORG Tokens?

You can buy GORG on PancakeSwap & SushiSwap. The guidelines are on our Buy Page.

What is the Creators Program?

The Creators Program is an exclusive community of creators we have created for rewarding the creators who put the effort in creating original content and have a positive impact on their fanbase and social media platform.
We are totally aware that creating content is time & energy consuming and few creators are actually able to be properly monetarily rewarded for that. Gorgeous Coin has been created to create a passive source of income for skilled creators so that they can focus on what they are best at: creating content loved by their audience.
The Creators Program is open only to TikTokers as of now. However, the goal is to apply the same concept also to Instagram, YouTube, and other social media platforms.

How can I apply to the Creators Program?

You can apply to the Creators Program at the following link.

What are the advantages of being part of the Creators Program?

The advantages of being part of the Creators Program are many. The following are only a few:
- Earning passive income while creating your usual content
- Extra source of income
- Exclusive access to contests and special programs
- Rewarding your most loyal followers with GORG tokens received by being simply part of the program.
- The more creators/users/companies use GORG, the more GORG's price will increase. Hence, the value of your holdings, received by being in the Creators Program, will increase.

What is the purpose of holding GORG Tokens for users?

Holding GORG tokens provide greater opportunities for creators to build up wealth than selling it immediately after having received it. Selling prematurely your GORG holdings can make you lose on the exponential upside potential of GORG's price increase with the greater adoption. The concept is simple, the more creators/users/companies hold and exchange their GORG tokens, the more the price of GORG will increase. For instance, if you have received/bought $1,000 worth of GORG three months ago, and the price has increased by 100% with the increasing adoption among creators and users, your holdings would be worth $2,000 now.

10. Risks

You acknowledge and agree that there are numerous risks associated with purchasing Gorgeous Token, holding Gorgeous Token, and using Gorgeous Token for participation in the Gorgeous Network. In the worst scenario, this could lead to the loss of all or part of the Gorgeous Token which had been purchased. IF YOU DECIDE TO PURCHASE Gorgeous Token, YOU EXPRESSLY ACKNOWLEDGE, ACCEPT AND ASSUME THE FOLLOWING RISKS:

- Uncertain Regulations and Enforcement Actions: The regulatory status of Gorgeous Token and distributed ledger technology is unclear or unsettled in many jurisdictions. The regulation of virtual currencies has become a primary target of regulation in all major countries in the world. It is impossible to predict how, when or whether regulatory agencies may apply existing regulations or create new regulations with respect to such technology and its applications, including Gorgeous Token. Regulatory actions could negatively impact Gorgeous Token and/or the Gorgeous Network in various ways. The Foundation, the Distributor (or its affiliates) may cease operations in a jurisdiction in the event that regulatory actions, or changes to law or regulation, make it illegal to operate in such jurisdiction, or commercially undesirable to obtain the necessary regulatory approval(s) to operate in such jurisdiction. After consulting with a wide range of legal advisors and continuous analysis of the development and legal structure of virtual currencies, a cautious approach will be applied towards the sale of Gorgeous Token. Therefore, for the token sale, the sale strategy may be constantly adjusted in order to avoid relevant legal risks as much as possible.
- Inadequate disclosure of information: As of the date hereof, the Gorgeous Network is still under development and its design concepts, consensus mechanisms, algorithms, codes, and other technical details and parameters may be constantly and frequently updated and changed. Although this white paper contains the most current information relating to the Gorgeous Network, it is not absolutely complete and may still be adjusted and updated by the Gorgeous Development team from time to time. The Gorgeous Development team has no ability and obligation to keep holders of Gorgeous Token informed of every detail (including development progress and expected milestones) regarding the project to develop the Gorgeous Network, hence insufficient information disclosure is inevitable and reasonable.
- Competitors: Various types of decentralized applications are emerging at a rapid rate, and the industry is increasingly competitive. It is possible that alternative networks could be established that utilize the same or similar code and protocol underlying Gorgeous Token and attempt to re-create similar facilities. The Gorgeous Network may be required to compete with these alternative networks, which could negatively impact Gorgeous Token and/or the Gorgeous Network.
- Failure to develop: There is the risk that the development of the Gorgeous Network will not be executed or implemented as planned, for a variety of reasons, including without limitation the event of a decline in the prices of any digital asset, virtual currency or Gorgeous Token, unforeseen technical difficulties, and shortage of development funds for activities.
- Security weaknesses: Hackers or other malicious groups or organizations may attempt to interfere with Gorgeous Token and/or the Gorgeous Network in a variety of ways, including, but not limited to, malware attacks, denial of service attacks, consensus-based attacks, Sybil attacks, smurfing and spoofing. Furthermore, there is a risk that a third party or a member of the Foundation, the Distributor or its affiliates may intentionally or unintentionally introduce weaknesses into the core infrastructure of Gorgeous Token and/or the Gorgeous Network, which could negatively affect Gorgeous Token and/or the Gorgeous Network. Further, the future of cryptography and security innovations are highly unpredictable and advances in cryptography, or technical advances (including without limitation development of quantum computing), could present unknown risks to Gorgeous Token and/or the Gorgeous Network by rendering ineffective the cryptographic consensus mechanism that underpins that blockchain protocol.
- Other risks: In addition, the potential risks briefly mentioned above are not exhaustive and there are other risks (as more particularly set out in the Terms and Conditions) associated with your purchase, holding, and use of Gorgeous Token, including those that the Foundation or the Distributor cannot anticipate. Such risks may further materialize as unanticipated variations or combinations of the aforementioned risks. You should conduct full due diligence on the Foundation, the Distributor, its affiliates, and the Gorgeous Development team, as well as understand the overall framework, mission, and vision for the Gorgeous Network prior to purchasing Gorgeous Token.